Ele.me's Fengniao Instant Delivery recently hosted an Ecological Compliance Conference, during which it introduced the 'Peace of Mind Plan'. This comprehensive initiative is designed to significantly enhance the welfare and rights protection of its Blue Knights delivery personnel. The plan encompasses various aspects, including welfare subsidies, AI technology support, and robust safety measures. Among the key measures are the elimination of overtime penalties and the implementation of pilot positive incentive mechanisms.

To demonstrate its commitment to rider welfare, the Hangzhou Market Supervision Bureau donated materials worth 500,000 yuan. Additionally, the 'Escort' initiative has been launched to further improve rider safety. Under this program, ten thousand Blue Knights have undergone emergency training to master essential first aid skills. Over the past year, the company has expanded its efforts, conducting safety training for over 12 million riders.