On May 9, the legendary Nurburgring racetrack proudly announced Xiaomi as its flagship partner. Under the terms of the agreement, Xiaomi will amplify its brand presence through strategic track advertising and become intricately involved in the vehicle development initiatives at the Nurburgring. Furthermore, Turn 12 of the Nurburgring Grand Prix circuit has been officially renamed the 'Xiaomi Curve'. This prestigious designation follows Xiaomi's SU7 Ultra, the company's first high-performance electric sedan, setting a lap record at the Nurburgring, solidifying its status as the 'fastest four-door car' to ever grace the track.
