On April 1, it was announced that in response to the 25% tariff on imported cars imposed by the US starting April 3, Hyundai Motor America has informed its US dealers that it might elevate the wholesale prices of Hyundai vehicles in the country within the week. According to Yonhap News Agency, Randy Parker, the CEO of Hyundai and Genesis vehicles in North America, conveyed in a memo to dealers that adjusting to these tariffs is not a straightforward task, and there is no assurance that current vehicle sales prices will remain unchanged. He further indicated that prices might be revised after April 2. Additionally, Kia Motors, a subsidiary of Hyundai Motor Group, stated that the punitive tariffs imposed by the Trump administration could lead to significant short-term financial strain, and the company is considering adjusting its pricing strategy and production plan accordingly.