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On March 17, Geely Yinhe proudly unveiled its inaugural high-end MPV, the Eugeon L380 Land Airbus series, featuring a lineup of five models priced between RMB 299,900 and RMB 599,900. This marks a substantial RMB 80,000 decrease from the starting price of the previous model introduced a year ago. According to Fan Junyi, General Manager of Geely Auto Sales, this price adjustment is not merely a reduction but a strategic cost optimization leveraging technology integration and economies of scale. Following the integration of Eugeon into Geely Yinhe, both technology and procurement costs have significantly declined. The optimization of technology costs was achieved through internal consolidation, while procurement costs benefited from Yinhe's extensive operational scale.
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