BMW has recently informed its U.S. dealerships that it will shoulder the additional tariff expenses for vehicles imported from Mexico to the United States over the coming weeks. Earlier in March, the United States imposed a 25% tariff on goods from Canada and Mexico, which currently applies only to vehicles that do not adhere to the rules of the United States-Mexico-Canada Agreement (USMCA). This means that cars with most components not sourced from North America are subject to these tariffs. Certain BMW models manufactured in Mexico, such as the 3 Series sedans, 2 Series coupes, and the high-performance M2 coupes, fall under this category, accounting for roughly 12% of BMW's sales in the United States.

BMW has announced that it will introduce a 'price protection' measure for these models until May 1st, during which period it will not pass on the tariff costs to dealers or consumers. However, the company has noted that if the tariff situation remains unchanged, it will reevaluate this decision.