During the Tmall Auto Care 2025 Franchisees Conference held on March 10th, President Wu Feng disclosed that despite a 3.0% increase in the output value of the vehicle maintenance industry in 2024, the number of new customers saw an 8% decline, signaling significant market pressures. This shift underscores a transformation in the industry, moving away from competition for new customers and towards retaining and maximizing the value of existing ones. With the penetration rate of new energy vehicles surpassing 10% and the ever-deepening integration of large AI models, the automotive aftermarket is poised to experience a period of structural growth dividends over the next three years. In response, Tmall Auto Care has introduced the 'New Five-Year Plan', centering on three pivotal strategies: chain operations, intelligence, and globalization, with the aim of fortifying competitive barriers.
