Last week, NIO initiated a round of layoffs across various departments, including its terminal sales team, UR Fellow department (dedicated to after-sales customer service), NIO House, and after-sales stores. In conjunction with these layoffs, the company offered compensation packages and job transfer opportunities. According to multiple reliable sources within the company, the overall layoff percentage is approximately 10%, though this figure fluctuates depending on the region. For instance, the UR Fellow department in Shanghai saw a layoff rate of around 10%, whereas in Shenzhen, the rate soared to as high as 50%.
