The upgraded variant of the AITO M9 will hit the market almost a quarter earlier than anticipated, while the mid-life refresh of the AITO M7 has also been brought forward from late this year to the summer. According to sources within Thalys, AITO has no plans to reduce prices this year, hence the acceleration of the upgrade process to tackle market challenges head-on. This proactive strategy is designed to sustain market competitiveness through continuous product enhancements.