On February 5, 2025, Tesla kicked off the Year of the Snake with a bold price reduction on its Model 3 lineup. This included a limited-time offer featuring an RMB 8,000 insurance subsidy, a 5-year 0% interest financing plan, and exclusive charging privileges. This strategic move signaled the reinvigoration of the auto industry's "price war," with competitors like GAC Toyota and XPeng Motors swiftly responding. Notably, the Tesla Model 3 Rear-Wheel Drive variant witnessed a price drop to an unprecedented RMB 227,500 after subsidies, while the Long-Range and Performance models also saw reductions to RMB 267,500 and RMB 331,500, respectively, marking substantial discounts in the market.
