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BYD Reshapes Its Overseas Brand Framework: Wangchao and Ocean Series Unified, Denza and Fangchengbao Combined for Unified Operations
1 day ago /
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Author：小编
On July 14, BYD made significant adjustments to its overseas brand structure. The company has integrated the Wangchao and Ocean series under the 'BYD Brand' umbrella, while Denza and Fangchengbao will be merged for joint operations. Meanwhile, Yangwang will maintain its independent status. This strategic move is designed to concentrate resources, streamline distribution channels, and bolster efforts to meet overseas sales objectives.
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