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Jeran Road Unveils the New Energy Vehicle Hundred-Person Preference Index: Tesla and BYD Secure Top Positions, Each Favored by Over 50% of Respondents
9 hour ago /
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Author：小编
On July 6th, Jeran Road released its research findings on the brand health of new energy vehicles for the first half of 2026. The study encompassed various dimensions, including brand awareness, preference, brand positioning, development confidence, and brand image labels. Notably, Tesla and BYD emerged as frontrunners in the Hundred-Person Preference Index, both exceeding the 50% mark. Delving into specific price segments, BYD's preference rate approached 60% in the market for vehicles priced below 200,000 yuan. In the 200,000-300,000 yuan market segment, Tesla and Xiaomi took the lead, whereas AITO claimed the top spot in the market for vehicles priced above 300,000 yuan.
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