Since 2025, the landscape of promotions and price reductions within China's passenger vehicle sector has gradually shifted towards rationality, marking a notable improvement in market order. By May 2026, 20 vehicle models had undergone price reductions, an increase of 7 compared to the same period the previous year. This included 7 traditional fuel-powered models and 7 plug-in hybrid models, with both categories witnessing a growth in numbers.

Throughout the entirety of 2026, a total of 77 models experienced price cuts, a decrease of 4 from the corresponding period in the previous year. Specifically, there was an uptick in the number of price reductions for conventional fuel vehicles and hybrid fuel vehicles. In contrast, the number of price reductions for plug-in hybrid fuel vehicles remained unchanged, while the number of price reductions for extended-range and pure electric models saw a decline.

In terms of pricing dynamics, the average price of new energy vehicle models that underwent price reductions in May 2026 stood at RMB 215,000, with an average price cut of RMB 21,000, equating to a 9.6% reduction. From January to May of the same year, the average price of new energy vehicle models subject to price reductions was RMB 249,000, with an average price cut of RMB 31,000, representing a 12.5% reduction.