BYD's in-house development of intelligent driving chips, coupled with the implementation of intelligent driving safety guarantee measures, is set to significantly bolster its competitive edge in the intelligent driving sector. On May 28, during its Intelligent Strategy Launch Event, BYD tackled the key challenges plaguing the high-end intelligent driving market—namely, 'exorbitant prices and user indecision'—by unveiling two pivotal strategies: making the Tian Shen Zhi Yan B system available as an optional upgrade across its entire vehicle lineup and introducing a dual safety guarantee policy for intelligent driving. This strategic move is poised to alleviate the apprehensions of mid-to-low-end consumers towards cutting-edge intelligent driving technologies, thereby enhancing the overall adoption rate of intelligent driving features across BYD's vehicle range. Simultaneously, it is expected to elevate the average selling price of vehicles and bolster profitability through the provision of optional upgrades. BYD's self-developed intelligent driving chips exhibit cutting-edge advantages in terms of process technology and energy efficiency, further augmenting the intelligent driving prowess of its vehicle models. It is projected that these innovative technologies will spur improvements in domestic sales and sustain momentum in overseas markets. Based on EPS projections of RMB 4.64, RMB 5.37, and RMB 6.24 for the years 2026-2028, respectively, and maintaining an average PE valuation of 27x for comparable companies in 2026, the target price is established at RMB 125.28, with the 'Buy' recommendation retained.
