Ferrari's first all-electric model, the Luce, has faced continuous controversy since its launch on May 26. Its exterior design has been criticized for deviating from Ferrari's traditional style, and its starting price of €550,000 far exceeds the brand's average price. Ferrari CEO Benedetto Vigna responded by stating that he cannot understand the external doubts and emphasized that the high price is a reasonable cost of innovation. The Luce features a four-motor drivetrain with a maximum power output of 1,050 horsepower, a 0-100 km/h acceleration time of 2.5 seconds, and a range of 530 kilometers. Despite its impressive technical specifications, the market reaction has been lukewarm, with the stock price plummeting by over 6% in a single day, erasing nearly $5 billion in market value. Vigna stated that orders for the Luce continue to rise, with customers 'voting with their wallets' to prove market acceptance of Ferrari's electrification strategy.
