In August 2025, Dreame Technology announced its foray into the automotive sector. The Starry Plan (Shanghai) Automotive Technology Co., Ltd., de facto controlled by its founder Yu Hao, has recently seen new equity freeze information recorded against it. Established in January 2025, the company boasts a registered capital of 1 billion yuan, with business operations spanning areas such as automobile sales. The Dreame automotive team has grown to a size of approximately a thousand people, with research and development personnel making up as much as 70% of the workforce. In April of this year, Dreame’s “Starry Plan” made its grand debut at the Beijing Auto Show, followed by a launch event in Silicon Valley where it unveiled the “Rocket Car” Nebula NEXT 01 JET Edition, which is slated for a simultaneous global launch in 2027. Currently, the LiDAR and solid-state power batteries it utilizes have entered the phase of mass production preparation. Dreame’s automotive business adopts a model of division of labor and cooperation, with Dreame focusing on technological research and development, while partner automakers are responsible for production, manufacturing, and brand endorsement. In terms of sales channels, Dreame has established 6,000 channels and plans to open multiple stores both domestically and internationally this year. Its products are positioned for the global high-end market, with prices exceeding one million yuan. Dreame initially gained prominence with its robotic vacuum cleaners, with cumulative global shipments surpassing 11 million units. However, Dreame still confronts numerous challenges in its cross-border automotive venture, such as not yet having demonstrated compliant car-making qualifications, and the core technological details and mass production feasibility of its concept cars have not received clear responses.