In April 2026, Honda and Toyota experienced a significant decline in sales in China, with Honda's sales dropping by 48% year-on-year and Toyota's sales decreasing by nearly 10%. The main reasons for the decline include intensified market competition, shrinking demand for fuel-powered vehicles, and delayed model updates. Although Toyota's electric vehicle sales surged by 88% year-on-year, it failed to reverse the overall downturn. In the first four months of this year, the cumulative sales of both brands also showed a downward trend.
