Porsche's headquarters announced that it will transfer its 45% stake in Bugatti Rimac and a 20.6% stake in Rimac Group to an international consortium led by HOF Capital, with the closing expected to be completed by the end of 2026. The joint venture operating Bugatti is valued at approximately €900 million in total. The acquiring party, HOF Capital, is a New York-based venture capital fund managing over €7 billion in assets, with investments primarily focused on tech unicorns. This move into the ultra-luxury automotive sector is expected to enhance its visibility within the industry. The biggest beneficiary of this transaction is Mate Rimac, who regains control of Bugatti without having to dip into his own pockets while introducing new capital. Porsche's 2025 financial report revealed a decline in revenue and a significant drop in profits, primarily due to €3.9 billion in special expenditures and a sales slump in the Chinese market. Against this backdrop, Porsche chose to sell its Bugatti stake to concentrate resources on its core business. Founded in 1909, the Bugatti brand has changed hands multiple times and, despite support from the Volkswagen Group, has struggled to achieve profitability. Meanwhile, Rimac, founded by Mate Rimac in his garage in 2009, has thrived, and Mate Rimac will now take control of the century-old Bugatti brand. Currently, ultra-luxury automotive brands are undergoing business adjustments, with traditional automakers divesting non-core assets and financial investors stepping in. However, questions remain regarding whether financial investors can meet the demands of brand cultural expression and integrate with brand traditions. This transaction symbolizes the end of Porsche's 28-year dream of building a luxury car empire and signals profound adjustments in the automotive industry's development landscape.