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On April 24, 2026, at the Beijing International Automotive Exhibition, Dongfeng Motor proudly presented its latest concept car, the EQ-REBORN. Drawing inspiration from the iconic 1975 EQ240 military vehicle, this car boasts a rugged, boxy silhouette that echoes the sturdy aesthetics of its predecessor. The front of the vehicle is adorned with a dot-matrix screen, which serves as a modern information display, while the roof is ingeniously integrated with multiple drones, enhancing its futuristic appeal. Positioned as an intelligent light off-road vehicle, the EQ-REBORN seamlessly blends traditional military vehicle heritage with cutting-edge technology. At the exhibition, only the exterior and select interior details of the car were on display, leaving the specific configurations to be eagerly anticipated and announced at a later date.
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