On April 24, Kia Motors unveiled its financial report, revealing that in the first quarter of 2026, it achieved sales amounting to 29.50 trillion won. This represented a year-on-year increase of 5.3%, outperforming the market's anticipated figure of 29.33 trillion won. However, its operating profit stood at 2.21 trillion won, marking a 26.7% decline compared to the same period last year and falling short of the estimated 2.3 trillion won. Additionally, the net profit reached 1.83 trillion won, a 23.5% decrease year-on-year, also below the projected 1.93 trillion won.
