Today, BMW Group orchestrated a global launch event in Beijing, where it rolled out three new models: the completely redesigned BMW 7 Series, along with the long-wheelbase variants of the new-generation BMW iX3 and BMW i3. BMW Group Chairman Oliver Zipse remarked that BMW integrates its globally pioneering technology platform with localized strategies designed specifically to meet the preferences of Chinese customers, resulting in luxury vehicles that harmonize international standards with regional insights.
