On March 20, 2026, Lexus formally commenced the pre-sale campaign for its latest-generation ES model. Initially, only the ES300h variant will be available for pre-order, with prices commencing at the attractive starting point of 308,800 yuan. Alongside this launch, Lexus is also introducing two bespoke customization options: the Comfortable Front Passenger Package, priced at 12,000 yuan, and the Multi-Sensory Pure Enjoyment Package, which retails for 30,000 yuan, offering customers an enhanced and personalized driving experience.
