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On the morning of March 19th, Lei Jun took to Weibo to reveal that the renowned actress and director, Shu Qi, would be the new face of Xiaomi's automotive brand, igniting a flurry of online discussions. Lei Jun reminisced about how, two years prior when the first-generation SU7 made its debut, netizens had already voiced their desire to see Shu Qi as the spokesperson—a dream that has now materialized. Just two days earlier, on March 17th, Xiaomi Auto had also announced Su Bingtian as another brand ambassador. Sources indicate that the next-generation SU7 was officially launched on the evening of March 19th, boasting pre-sale prices between RMB 229,900 and RMB 309,900, and featuring significant enhancements in safety, driving dynamics, and other key areas.
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