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According to reports, Porsche's cumulative vehicle sales for 2025 stood at 279,400 units, reflecting a 10.06% year-on-year decrease and marking its lowest sales figure in 16 years. This decline also stands as the most significant sales slump the company has witnessed since the 2009 global financial crisis. When we delve into the regional sales breakdown, Porsche saw a 16% year-on-year drop in its home market of Germany. Similarly, in other European markets, sales decreased by 13% compared to the previous year. Overseas and emerging markets also experienced a sales downturn, with a 1% year-on-year decline. Focusing on the Chinese market, Porsche has been grappling with a sales slump for four consecutive years. In 2025, the company sold approximately 42,000 units in China, which translates to a 26% year-on-year decrease.
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