In 2025, Porsche is set to witness a historic milestone in the European market, as sales of its pure electric and plug-in hybrid models are projected to surpass those of fuel-powered vehicles for the first time, with pure electric models alone accounting for nearly one-third of the total. Despite experiencing a year-on-year decline in global sales exceeding 10%, Porsche's management has expressed that this trend is in line with their expectations. They attribute this to several factors, including the inadequate supply of the 718 and Macan fuel-powered models, subdued demand in the Chinese market, and a value-driven supply management strategy.

Notably, the market reception for the pure electric version of the Cayenne has been overwhelmingly positive. In Europe, electrified models constituted 57.9% of total deliveries, marking the first time they have outpaced pure fuel-powered models. Meanwhile, the North American market continues to be Porsche's most crucial market, with sales expected to remain largely stable in 2025. Sales in emerging markets have also shown signs of stabilization, although fuel-powered vehicles still hold a dominant position. Porsche has refrained from disclosing specific sales figures for fuel-powered and plug-in hybrid models in the United States and emerging markets. Looking ahead to 2026, Porsche remains committed to its strategy of prioritizing 'value over volume,' meticulously planning its production and sales scales.