As adjustments to policies like the halving of purchase tax for new - energy vehicles and the 'dual incentives' subsidies persist, China's domestic automotive market in 2026 is facing new uncertainties. Numerous automakers have disclosed their sales targets for 2026, revealing a variety of trends.
Among traditional automakers, Geely stands out with the highest target, aiming to sell 3.45 million units, which is a 14% increase compared to the previous period. Dongfeng Group has set its sights on 3.25 million units, and its growth rate could potentially surpass 30%. Chery Group is targeting 3.2 million units, also marking a 14% rise. On the other hand, Great Wall Motors has taken a more conservative approach, lowering its target to no less than 1.8 million units, yet still representing a 36% growth.
In the realm of new automotive enterprises, Leapmotor is setting its sights on one million units in sales, a substantial 68% increase. Xiaomi has its eyes on 550,000 units, with growth expected to exceed 30%. NIO, meanwhile, anticipates a 40 - 50% increase in its sales.
Relevant national policies have acted as a 'ballast stone', ensuring steady growth in the automotive market. Cui Dongshu, the Secretary - General of the China Passenger Car Association, forecasts that the automotive market will follow a 'low at the start, high at the end' pattern in 2026. The overall growth rate is projected to be higher than zero, and a 'strong start' is expected in January.
