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On January 5, 2026, Xu Jieyun, who serves as the Special Assistant to the Chairman and General Manager of Xiaomi Group's Public Relations Department, extended an apology. He stated that following a thorough investigation, it was verified that the team had indeed been in communication with the involved Key Opinion Leaders (KOLs). In response, Xiaomi has promptly terminated all forms of cooperation and has decided not to pursue any future collaborations with these KOLs. Xu Jieyun underscored that Xiaomi holds the sentiments of its users and Mi fans in the highest regard and expressed profound regret for any inconvenience caused by this incident. In the Weibo comment section, netizens urged Xiaomi to uphold the trust of Mi fans and to cherish its user community.
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