The BMW Group has now officially secured the trademark rights for ALPINA. This renowned high-performance automotive brand, boasting a legacy that stretches back nearly six decades, will henceforth be known as "BMW ALPINA". Operating as an exclusive and independent brand under the BMW umbrella, this move marks the triumphant conclusion of BMW's acquisition. ALPINA, founded in Germany in 1965, initially dedicated its efforts to crafting high-performance components for BMW vehicles. Subsequently, it ventured into the realm of motorsports and, in 1983, made the transition to a full-fledged vehicle manufacturing brand. BMW ALPINA will persist in upholding ALPINA's core philosophy and stringent production standards, thereby catering to the discerning needs of high-end clientele. Concurrently, BMW has reiterated its commitment to preserving its brand values and fostering its ongoing growth and development.