In December 2025, the Chinese market saw a cooling-off period for foreign luxury cars, with brands such as Maserati witnessing notable price slashes. The initial asking price for Maserati's all-electric SUV model, the Grecale Folgore, stood at 898,800 yuan. However, the base price for the bare - car version has now plummeted to as low as 358,800 yuan. Moreover, significant discounts are also up for grabs on the fuel - powered variant. Maserati's sales in China have been on a downward spiral. In 2024, there was a year - on - year decline of over 70%, and in the first nine months of 2025, import sales dropped by 3% year on year. The sales network has shrunk, with the number of 4S stores in Beijing being reduced from three to just one, and there have been frequent management shake - ups. The adjustment of the product lineup has been sluggish, as popular models have been discontinued, and replacement models are not anticipated until 2027.