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On December 2, an insider disclosed that Dongfeng and Huawei Qiankun have joined forces to introduce a new automotive brand called Yijing. The inaugural model of this brand is slated to be an SUV, projected to make its market entrance in the third quarter of 2025. This vehicle will offer customers the flexibility of choosing between pure electric and extended-range powertrains. Last month, Yijing hosted its inaugural investment promotion conference in Dongguan. In terms of its distribution network, Yijing's channel strategy mirrors that of Qijing, a collaborative venture between GAC and Huawei Qiankun, which also adopts the '1+N' sales model. Furthermore, Yijing has integrated a hybrid model that combines user centers and mall stores. The user centers are specifically designed to facilitate vehicle delivery, enhancing the overall customer experience.
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