Great Wall Motor is set to boost its annual production capacity in Europe to 300,000 vehicles by 2029, and is stepping up its endeavors to pinpoint the ideal location for its inaugural vehicle production plant in the continent. At present, the Great Wall Motor team is conducting a thorough assessment of several countries, such as Spain and Hungary, as prospective sites for the plant. This represents the first significant update to its European production strategy since 2023.

In determining the plant's location, critical considerations include labor and logistics expenses, as well as the trajectory of EU industrial policies. In the European market, Great Wall Motor confronts twin challenges from both established automakers and Chinese rivals. Although there was a dip in new vehicle registrations for its ORA brand in Europe last year, its overseas sales soared to unprecedented levels.

To realize its ambition of selling 1 million vehicles overseas by 2030, Great Wall Motor is expediting its strategic deployment in Europe. It intends to manufacture a full spectrum of powertrain models at its forthcoming European plant and anticipates rolling out the compact SUV ORA 5 in mid-2026.