At the 2025 Munich Motor Show, different automakers presented divergent perspectives on digital interaction design. BMW and Audi are making strides towards simpler interfaces. In contrast, Mercedes - Benz is doubling down on its large - screen and ambient lighting designs.

Take its new all - electric GLC as an example. It boasts a touchscreen that's nearly one meter wide, and this design trend is set to persist in upcoming models. Matthias Geisen, a board member of Mercedes - Benz Sales and Marketing, emphasized the necessity of catering to a wide range of customer needs. He pointed out that the brand aims to offer personalized driving experiences and strike a harmonious balance between digitalization and the in - car ambiance.

Mercedes - Benz also acknowledges the significance of physical buttons. It has brought back steering wheel switches, center console function buttons, and dials. Moreover, the company tailors its designs according to different regions, age groups, and vehicle sizes to guarantee user - friendliness.