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During the first half of 2025, sales of children's smartwatches in the Chinese market surged to 8.12 million units, marking an 11.4% year-on-year growth. At the forefront of this market was Xiaocai Tiancai, capturing a commanding 35.3% market share, closely followed by brands like Huawei and Xiaomi Mitoo. Collectively, the top four brands accounted for 62.3% of the total market share. The market structure has undergone significant shifts, with mid-range products priced between 300 and 600 yuan emerging as the new mainstream. Meanwhile, the high-end market, catering to products priced above 800 yuan, witnessed the most rapid growth, achieving an impressive 151.7% increase. Projections indicate that the market size for the entire year is expected to reach 18 million units, reflecting a 14.6% year-on-year rise.
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