During the first half of 2025, China's mobile smart screen market witnessed a remarkable 45.4% surge in retail sales volume, totaling 175,000 units. Concurrently, retail sales value jumped 27.8% to reach RMB 610 million. Despite this growth, the average selling price of smart screens decreased by 12.1% to RMB 3,456. Government subsidies and promotional activities spurred a twofold increase in sales within the RMB 2,000-4,000 price bracket. Furthermore, the introduction of 4K flagship models by brands like Baidu and Hisense effectively elevated the market share of the RMB 4,000-5,000 price segment to 29.6%. In the online realm, the top four brands—Baidu, Hisense, KTC, and Tmall Genie—collectively accounted for 83% of sales volume. Conversely, some mid-tier brands experienced a decline in market share due to a lack of new product launches. Regarding screen size, the sales share of 32-inch products rose to 31.0%, yet 27-inch screens continued to dominate the market with the highest sales volume.