Premiumization Dominates the Market: Q2 2025 Smartphone ASP Hits Nearly US$350, Establishing a New Benchmark for the Period - Devices

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Premiumization Dominates the Market: Q2 2025 Smartphone ASP Hits Nearly US$350, Establishing a New Benchmark for the Period

1 week ago / Read about 0 minute

Author：小编

According to the latest insights from Counterpoint Research, the global smartphone market exhibited a notable disparity between revenue and shipment growth in the second quarter of 2025. Revenue performance shone particularly brightly, surpassing the US$100 billion mark for the first time, setting a fresh record for any second quarter in history and marking a year-on-year increase of 10%. In stark contrast, shipments witnessed a more modest annual growth of just 3%.

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