Driven by sustained increases in memory chip prices and structural adjustments across the supply chain, the average online selling price of laptops in China climbed 13.4% year-on-year to 7,759 yuan in the third quarter of 2026, with budget-friendly models vanishing from the best-seller list. Rather than dropping, Double 11 promotional prices actually went up, pushing market sales down 14.0% year-on-year and deepening consumers' wait-and-see sentiment. Many models were priced higher on Double 11 than on 618. The ASUS Tianxuan 7 Pro Core Edition gaming laptop, for instance, hit a lowest final price of 8,549 yuan on 618 but reached 11,599 yuan on November 11 — a price gap of more than 3,000 yuan.
