Huawei has unveiled a new independent sub-brand, OSTA Xingmang, with its official phone Weibo account completing verification on November 11. The brand is set to focus on design and technological innovation, and Yu Chengdong expressed his hope to leverage this venture to uncover more possibilities in the AI field. The related content was released via the OSTA O1 Pro device, marking Xingmang's first model has already entered the teaser phase. Huawei has been laying the groundwork for related trademarks since 2023, with the OSTA trademark covering multiple categories of smart products and chip categories. The first product, the OSTA O1 Pro, is expected to adopt a wide flat-screen form factor. In response to netizens' questions about whether Xingmang will impact Honor, Honor Global Chief Marketing Officer Guan Haitao welcomed Xingmang and stated that Honor is an independent brand that dares to think and dare to be different.