During the initial launch phase, Apple's latest premium offerings, the iPhone 18 Pro series, demonstrated notable regional variations in sales performance. According to a supply chain survey conducted by Counterpoint Research, within the first three weeks of their release, global sales of the iPhone 18 Pro and iPhone 18 Pro Max experienced a 3.1% year-on-year increase. However, this growth was predominantly driven by the Chinese market. If we were to exclude the Chinese market from the analysis, the overall sales growth of the new-generation Pro series would see a marked deceleration.
