On October 23, 2026, Apple officially launched its first foldable smartphone, the iPhone Duo, bringing it to market and delivering it to eager users. The first wave of customers who pre-ordered the device began receiving their brand-new phones, while Apple retail stores opened their doors to shoppers on the highly anticipated launch day. However, due to overwhelming pre-order demand coupled with constrained production capacity, initial supplies were limited. As a result, some consumers who placed orders on launch day may face a wait of several months before their devices arrive.

The iPhone Duo is available in four storage configurations: 256GB, 512GB, 1TB, and 2TB. Pricing for the Chinese market starts at 15,999 yuan, with the top-tier 2TB model reaching 26,499 yuan—making it the most expensive iPhone ever released by Apple. Following the opening of pre-sales, excitement in the market soared to extraordinary levels, causing both Apple’s official website and major e-commerce platforms to experience significant lag due to heavy traffic. Within a short time, the entire stock across all models was completely sold out.

Nevertheless, the launch-day market performance did not mirror the frenzied scenes typically associated with previous iPhone releases. Enthusiasm cooled rapidly, and the premiums charged by resellers continued to shrink throughout the day. In the morning, scalpers were still able to sell devices at a markup of approximately 1,800 yuan. By noon, however, the markup for most versions had fallen below 1,500 yuan. By the afternoon, some models were fetching only a few hundred yuan more than retail price—or, in some cases, were even being sold at face value on e-commerce platforms.