In the third quarter of 2026, global PC shipments reached 62.7 million units, down 9.1% quarter-on-quarter and a significant 20.1% year-on-year. The seasonal demand during the back-to-school period should have boosted sales, but such a sharp decline is rare. The decrease in shipments was primarily due to tight memory supply, high prices, and the impact of vendors' previous stockpiling, which overdraft (I'll keep this as is since it's a specific term, but note it means 'exhausted demand ahead of time') demand for the second half of the year. Previously, IDC had already lowered its PC market forecast for the entire year of 2026. Relevant officials pointed out that current high prices are suppressing demand. Under inventory pressure, channel partners may launch short-term promotional activities, but PC prices are unlikely to return to the levels of a year ago and are expected to remain high. Coupled with a deteriorating macroeconomic environment, the subsequent PC market may first worsen further before improving. Consumers are advised to make purchases as soon as they encounter suitable discounts or at least wait a year for prices to return to a relatively normal range. From a brand perspective, shipments from leading manufacturers all declined year-on-year, with HP experiencing the largest drop among the top five vendors. Lenovo maintained its market leadership, while Apple and ASUS saw relatively smaller declines.