During the 2026 Mid-Autumn Festival and National Day travel rush, China's online retail market for handheld smart cameras witnessed robust performance, with sales soaring to 345,000 units and revenue reaching RMB 1.01 billion. The market exhibited a significant "head effect," with DJI claiming the top position, capturing a 78.7% share of sales. This achievement can be attributed to DJI's comprehensive strengths in product innovation, ecosystem integration, and technological advancements. Within the product categories, gimbal cameras emerged as the clear leader, with the DJI Pocket series alone accounting for a staggering 90% of sales in this segment, effectively catering to the diverse needs of users. In the traditional action camera market, DJI also maintained its lead with a 74.8% market share, while the proportion of new models continued to grow. Based on global market data spanning from summer to the second quarter, DJI's relevant product categories consistently held a significant lead, solidifying their status as the go-to tools for users to capture and document their travel experiences.