Preliminary data released by Counterpoint Research reveals that global smartphone shipments plummeted by 20% year-on-year in the third quarter of 2026, hitting the lowest point for the same period since 2012. Amidst this swift and significant market downturn, Apple's iPhone shipments experienced a decline. Nevertheless, its global shipment market share surged to 22%, marking an all-time high for the third quarter across the years. Samsung claimed the leading position with a 23% share, with Apple trailing closely behind.
