On October 11, the hashtag '#Huawei rumored to launch sub-brand Xingmang#' surged to the top of trending topics on Weibo, China's leading social media platform. According to the rumors, this proposed sub-brand is positioned to rival Huawei's earlier established Honor brand, specifically targeting the mid-range, cost-effective smartphone market segment. The following day, on October 12, Huawei's customer service team issued a statement indicating that they had not yet confirmed the accuracy of these rumors and advised the public to stay tuned for official announcements from the company.
