On September 18, Apple officially unveiled its iPhone 18 Pro series. As early as 8 a.m., a reporter from Yicai noticed that scalpers had already begun sharing photos on their Moments (a social media feature similar to a personal timeline in WeChat), boasting about their arrival at the Apple store. By 9 a.m., at an Apple flagship store in Shenzhen, the reporter observed that over 20 consumers were already queuing up to collect their new phones. Meanwhile, approximately 20 scalpers had congregated at the store entrance, with a few others actively inquiring about the prices.
