Apple has formally unveiled five brand-new products: the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. These offerings span three key product categories—smartphones, wearables, and audio devices—with prices spanning from an accessible 999 yuan up to a premium 21,499 yuan. Notably, the AirPods 5 kick off at 999 yuan and, for the inaugural time, boast standard earplug-free active noise cancellation across all variants. The Apple Watch Series 12, starting at 2,999 yuan, is equipped with the cutting-edge S11 chip and an overhauled health sensing system, while also reintroducing a ceramic case option. The Apple Watch Ultra 4, priced from 6,499 yuan, offers an impressive battery life extension of up to 50 hours and adds satellite communication capabilities. Lastly, the iPhone 18 Pro series, with a starting price of 9,999 yuan, is powered by the advanced 2nm process A20 Pro chip and, for the first time, integrates variable aperture technology into its primary camera.