Following the application of cumulative discounts (comprising a blend of multiple discounts) and national subsidies, the price tag on the standard iPhone 17 model can plummet to a mere 5,499 yuan at select Apple-authorized retailers. Meanwhile, the standard iPhone 17 Pro version is available at a 500-yuan markdown. On September 14th, the news of these price cuts quickly became a hot topic on social media platforms. In response, Apple's customer service clarified that no official price reduction announcements have been made on their website, emphasizing that prices in third-party channels are subject to fluctuations. Moreover, they cautioned that the product availability and after-sales service quality can vary significantly across non-official e-commerce platforms. Notably, the iPhone 17 Pro and Pro Max models have been withdrawn from official sales channels, although some offline Apple-owned retail stores may still possess remaining stock. For precise pricing details, customers are advised to visit these stores in person for consultation. Apple strongly encourages consumers to opt for purchases through official channels to ensure product authenticity and reliable after-sales support.