At certain Apple-authorized retailers, the price of the standard iPhone 17 model can plummet to a mere 5,499 yuan, thanks to the combined effect of superposition discounts (a term referring to the cumulative application of multiple discounts) and national subsidies. This represents a significant price reduction of 1,300 yuan. Meanwhile, the standard iPhone 17 Pro has also witnessed a price drop, albeit a more modest 500 yuan. On September 14, the news of the iPhone 17's price reduction quickly became a hot topic.

In response to these developments, Apple's customer service team clarified that the official Apple website has not released any price reduction announcements. They cautioned consumers to exercise vigilance when encountering price cuts from third-party vendors. Furthermore, the customer service representatives confirmed that the iPhone 17 Pro and iPhone 17 Pro Max models have been discontinued through official channels. However, they noted that offline direct retail stores might still possess remaining stock. For precise pricing information, customers are advised to consult these stores directly, as no official suggested retail price has been established at this time. Apple strongly encourages consumers to prioritize purchasing through official channels to safeguard product quality and uphold their after-sales rights.