On September 12, just two days after Apple's grand product unveiling on September 10, the official Tmall Apple Store flagship outlet, along with more than 20 authorized Tmall retailers across China, simultaneously commenced pre-orders for the highly anticipated iPhone 18 Pro series. This cutting-edge series is set to make its official debut on Tmall at precisely 8 PM tonight. Insights gleaned from pre-order and search metrics reveal that the Burgundy hue has emerged as the frontrunner in terms of pre-order popularity, outpacing the conventional black and white options. Similarly, the 256GB storage variant has garnered more pre-orders compared to the premium 1TB model, indicating a shift in consumer preferences.
