Apple Inc. has officially declared that it will be hosting its most significant product launch event of the year at 1:00 AM Beijing Time on September 10. Themed 'Illuminate a New Chapter, Shine Brightly,' this grand event promises to showcase a range of innovative products, including Apple's inaugural foldable iPhone, along with the highly anticipated iPhone 18 Pro and iPhone 18 Pro Max. In a notable development, this event will also serve as the stage for John Ternus to make his debut as Apple's new CEO, following the transition of current CEO Tim Cook, who will relinquish his position on September 1 and assume the role of Executive Chairman of the company.