Apple has officially declared that its autumn new product launch event will take place at 1:00 a.m. Beijing time on September 10 (which corresponds to September 9 in local time), with the captivating theme of 'Glowing Surprises.' This event holds particular significance as it will be the inaugural activity following John Ternus's official assumption of the role of Apple's CEO on September 1. Among the highly anticipated products set to debut are the next-generation iPhone 18 Pro/Max, Apple's pioneering foldable iPhone Ultra, and the latest iteration of the Apple Watch, the Series 12, to name just a few.