Apple Inc. has officially declared that it will stage its most pivotal product launch event of the year on September 9th at its California headquarters, with the event also being broadcast live on the company's website. The newly appointed CEO, John Ternus, is slated to oversee his first major product unveiling during his leadership. As per the invitation, the theme of the event is 'Surprise and shine.' This launch holds paramount significance for Apple, as it will mark the introduction of its first foldable iPhone, thereby officially stepping into the foldable phone market, which is currently dominated by Samsung Electronics.